Art Director
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Marketing Campaign: CAMP Holiday

It’s Bold, It’s Bright, It’s giving: Tis The Season For the Boldest Wrapping

We got ourselves a CAMP holiday campaign:
They’re Dreaming Of…!

MY ROLES
Branding
Design
Graphic Development

Project Duration: 3 weeks

In Collaboration with
Creative Director: Kirk Larson
Photographer: Hope Glassel
Copyright CAMP, 2023


 
 

In-A-Nutshell Branding Package

Visual Cues: Wrapping Paper, Dreams, Thought Bubbles, Handwritten cards, Bursting out of boxes and containers (like when you rip open a present!), bright and bold celebration that feels like it’s been wrapped with love-out-loud

 
 

Branding in Action: We’ve Got E-mails, Web Design, and More (Oh My)

We’ve got some bombastic e-mails right here for ya! Meant to make you feel like you are unwrapping an exciting surprise, they do not shy away from, ahem, ornamentation. Relive your childhood while you shop to make a good one for your kid: CAMP is all about dreams and dreaming, especially when they are making them come true.


I can see you’re ready to unwrap the last bit

You want web? We’ve got web.
You want promotions? We got printed cards for CAMP’s proprietary gift finder, digital cards for the gift cards, the works!

Forge ahead and check out the additional promotional materials.