'Cook Like Julia Child' Article
I Cooked Like Julia Child For A Week was a LittleThings proposal for a first-person article following one of our writers as she spent the week cooking Julia Child Recipes. This was a sponsored article for eBay.
I proposed the visual direction for a longer-form, immersive article with high-quality imagery and design. My proposal was to dress the author up like a slightly more nostalgic, classic looking Julia Child and mix this imagery with imagery of her cooking the food. The processing of the imagery and the design direction was based off of Julia's Book, The Art of French Cooking and included mid-century illustrations and a classic French pallet.
You're seeing all of the embedded images created for the article as well as the visual mood board I used for my proposal.
WHAT I DID AS ART DIRECTOR
Visual Direction and Storytelling Conceptualization
Wardrobe and Makeup Direction
Photography Direction
Photo Processing and Retouching
Article Graphics Design
Illustrations
embedded article image with julia inspiration shot
embedded article image with julia inspiration shot
NATURAL, AT HOME PROCESS SHOt OF MAKING FOOD. PLAYFUL FEEL INSPIRED BY JULIA's lighthearted and accessible cooking style
NATURAL, AT HOME PROCESS SHOt OF MAKING FOOD. PLAYFUL FEEL INSPIRED BY JULIA's lighthearted and accessible cooking style. Note brightly colored shirt, almost exact shirt Julia wore in many shots taken of her, but this with a modern feel. I wanted the shots to be a subtle nod to julia since these were meant to be of the author in her element, and not her dressed as julia.
SHOOT STYLING AND DIRECTION SKETCH
MOOD board proposal for style and direction
ILLUSTRATION STYLE AND PULL-QUOTE DESIGN FOR ARTICLE
FOOD ILLUSTRATIONS FEATURED IN ARTICLE
close up of food; wanted several beautiful shots of the ingredients as well since julia and french cooking is known for it's simple, but high quality ingredients
NATURAL, AT HOME PROCESS SHOt OF MAKING FOOD. PLAYFUL FEEL INSPIRED BY JULIA's lighthearted and accessible cooking style