Art Director
Art Director
WHAT I DID AS ART DIRECTOR
Producing
Set Styling Direction
Shoot Styling
Shoot Direction
We created a branded photo article series of different women with different support needs trying out the Direct to Consumer Bra brand ThirdLove. This was a super rapid shoot, shooting 4 women for 4 different articles in a single day and planning it in about 2. I kept it simple, wanted it to feel organic, and worked with my photographer, Janine, to get the look I was going for that would accurately represent the brand. I also worked with each woman to get the right iPhone shots for their article that would fit the aesthetic but not look overly styled— we wanted it to be a true account of their experiences. By the end of it, I was so convince I even bought a bra myself.
You’ll find below: an excerpt of the shotlist, the direction, and some of the final shots.