(Pro tip: stress the ‘Hee’, trill that ‘r’ a little, throw in an ‘uhl’, and you’ve got it! )
Nice. Ok, now a little about me:
…Though, like many creatives, I am a lot of Some Things informing the Other Things all stacked into a trench coat:
I’m a Graphic Designer, Illustrator, and Food Photographer. I have over 5 years of experience being an Art Director and manager,
though I’ve currently pivoted to focus more on creating versus directing. My style is infused with whimsy, magic, and humor and I do a lot of illustrative design.
I’m curious and I like challenges, being hands on, and learning new skills. I’m a strong proponent of balance and rest to foster creativity.
Most importantly, the thing that binds my ethos together is (drumroll, please):
✧ 🥁
✧ 🥁
The Story
Ah, The Story: my creative heartbeat and north star. I believe that good visuals tell and serve stories; they are our first impression. That’s what I care about and why I specialize in visuals that are narrative driven. Whether it’s a sweet kid and his bud feeling the call to adventure, two quirky Brown women revolutionizing the nerd world, or celebrating the incredible potential young girls have when we afford them a chance, visuals elevate and enrich The Story, leveling us unwittingly into connection. Such is the awe-inspiring power of thoughtful creative collaboration, my dudes!
Because of my background, I’ve been around design, illustration, photography, and animation for a while. I’ve worked in sourcing and art directing illustrators for editorial pieces, books, and animation; I’ve worked on both food and conceptual editorial photo shoots; I’ve worked on websites and apps; I’ve managed creative teams and a wide range of projects; I’ve animated, shot, illustrated, storyboarded, and designed. In short, I’ve been lucky enough to have worked with some seriously talented folks, on some expansive projects, and with some very cool brands (to name a few: Dunkin’ Donuts, Eggland’s Best, Smuckers, eBay, Scholastic, Disney, or Sesame Street) and at the end of the day, the projects that were most impactful always had a thread of story we immersed ourselves in, followed, and built out together. Once we found the story, we found meaningful and lasting connection.
We all have stories inside of us, but how do we tell them?
In my free time (if I’m not obsessing over Zelda [BOTW 2, anyone?] or missing dancing salsa or making an apple pie), you can probably find me seeking out the distinct and unique answers to that question, because there are many. Sure, there are some base level principles we all abide by as storytellers, but I’m the type of creative who really digs the research and nerds out on the world building, in order to find unique the-shoe-fits visual interpretation specifically crafted for This Story. I’m almost always reading a behind-the-scenes art book to that end because they let you in on each creative process that was made for one specific production (like Hamilton, or Over The Garden Wall, or The Grand Budapest Hotel). I’ve learned so much from those books! But above all, I’ve learned that the answer to the question is: it always depends on the story you want to tell.
So tell me about your story: drop me a line and we can chat!
Heeral’s Status
Currently Reading:
Marvel By Design
Currently Learning:
2.5D motions graphics
Currently focused on:
Editorial Illustrations, Book Cover Designs, Micro Animations, Hero Imagery
Monster Self-Started Project:
An illustrated story about a girl seeking her identity