1
2
3
4
Art Director
Art Director
Branding, Art Direction, Photo Retouching, and Design of all materials and show graphics.
Photography by Janine Ngai, the photographer on my team of creatives.
I directed a small team for our marketing shoot as well as pitched and created the branding.
Best or Hot Mess was one the of many web-series LittleThings created and I oversaw as Art Director. It was our series created for the Facebook Live platform. This series was meant to veer towards a younger audience and was based off of the beauty blogger culture which allows viewers to benefit from a blogger testing products for them. Our Editor-In-Chief, Maia McCann, was the show's host. Much of the inspiration for the designs and feel of the show came from her quirky, fun personality as well as the textures of different products she was testing and the bizarre nature of those products.
I've included below the concept sketches as well as the photos before retouching for reference.